Call Us Today (904) 261-0740
 
 

Store Hours: Monday - Friday 8:00 a.m. - 5:00 p.m.

Thank you to all our Loyal Customers for voting Amelia Island Graphics Best of the Best Print and Copy Center 2018! Thank you for shopping local!

Welcome to Amelia Island Graphics - Your Full Service Print & Copy Center!

When it comes to business design and print we know a thing or two. We're ready to produce great quality printing for your company or organization and we have the equipment to produce it all right here in Nassau County. We want to be YOUR PRINT & COPY CENTER. Our website is great - You can access information ranging from what we can design and print for you - like brochures, letterhead, envelopes, business cards, forms and much more, to who we are as individual staff members. As a company, we believe in the practice of keeping business local so we would like to Thank You at this time for your support. Whether you are a long time customer or someone we have not yet had the opportuntiy to serve, we appreciate you and your business. Please don't hesitate to pick up the phone and give us a call 904-261-0740 to discuss your design and print requirements. We are here to make your Print & Copy deams come true! Enjoy your visit!

WHAT'S NEW AND EXCITING

Our goal has always been to bring Nassau County the latest in technology and products. From having the first color copier on Amelia Island, to every door direct mailing services, to one of our latest new product:
WATERPROOF - TEAR RESISTANT PAPER
This material is great for menus, safety sheets, awards, ribbons, decals and more. Please stop by and see our samples.

We have the latest in state-of-the-art printing and copying equipment We have a fully trained staff to produce your work, quickly and efficiently, at a competitive cost.
Come in and see the difference!
We are very proud to be YOUR local print and copy center. -BE LOCAL, SHOP LOCAL, BUY LOCAL!

Customer Personas and Why They're Important

Customer Personas and Why They're Important

“Customer personas,” or “buyer personas,” have been buzzwords in the marketing sphere recently. However, many are still confused about exactly what customer personas are and how they should be used. We’re here to tell you all about these marketing tools and why you should be using them.

What is a customer persona?
A customer persona is a profile depicting a target customer. A brand has strategically researched its ideal buyers/users and has used its findings to create fictional personas. Most brands have multiple customer personas—one for each type of person they want to target.

A brand’s customer personas may not all be similar. They could be different ages, have different interests, and prefer different forms of marketing.

Why are customer personas so important?
Customer personas help brands better understand and empathize with their target audience. They use them to determine what marketing tactics they’ll respond to best. 

By utilizing your customer personas, you can speak first to what your target audience needs, not what your brand itself does.

Showing concern for your target audience will eventually earn their trust and instill brand loyalty. You’ll be constantly focused on their needs, so you’ll be giving them the best possible solutions.

How do I determine my brand’s customer personas?
Research, research, research. Talk to your target audience directly. Find out their needs and wants. What does their day-to-day look like? What should they be doing? You can find lists of customer persona starter questions with just a quick search of the internet.

Once you’ve completed your research, you can compile like answers into categories and use them to narrow your focus down to just a handful of customer personas.

How do I use my customer personas once I’ve found them?
First of all, congrats on determining your personas! This a huge step to better brand marketing.

There are so many ways in which you can use your customer personas, but here’s a quick idea list:

  • Product development: Knowing now what your customers want/need will help you prioritize your future product planning.
  • Customer support: Understanding your target audience’s frustrations will allow you to assist them with more empathy and better solve their problems.
  • Marketing: Of course! You now know what your target audiences best respond to, so use that information to target them effectively.

Customer personas are ideal resources for any brand. They can help solve numerous problems and prevent future ones from popping up. They also allow you to better connect with your target audiences, creating a more genuine brand and happier customers.